Doc Marten Inspo Reddit Mens Fashion

Footwear brand

For the ITV Comedy/Drama series, see Doc Martin. For the historic Taos, New United mexican states medico, see Thomas "Dr." Martin.

Dr. Martens

Type	Public limited company
Traded every bit	LSE: DOCS FTSE 250 component
ISIN	GB00BL6NGV24
Manufacture	Footwear
Founded	1947; 75 years ago  (1947)
Founder	Klaus Märtens
Headquarters	London, United Kingdom
Key people	Paul Mason (Chairman) Kenny Wilson (CEO)
Products	Boots Bags Clothing Shoe care products
Revenue	£773.0 million (2021)[1]
Operating income	£112.5 million (2021)[one]
Internet income	£35.7 one thousand thousand (2021)[one]
Website	www.drmartens.com

Dr. Martens, also commonly known every bit Doc Martens, Docs or DMs,^[2] is a British footwear and article of clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, Dr. Martens also makes a range of accessories – such as shoe care products, vesture, and numberless. The footwear is distinguished by its air-cushioned sole (dubbed Bouncing Soles), upper shape, welted construction and yellow stitching. Dr Martens' design studio is in Camden Town, London; the manufacturing is in the UK, China, and Thailand. The company is listed on the London Stock Substitution and is a constituent of the FTSE 250 Index.

History [edit]

Founding [edit]

Klaus Märtens was a md in the army of Nazi Deutschland during Earth War Two. After he injured his talocrural joint in 1945,^[iii] he plant that his standard-event ground forces boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles made of tyres.^[iv] When the war concluded and some Germans recovered valuables from their own cities, Märtens took leather from a cobbler'due south shop. With that leather he made himself a pair of boots with air-cushioned soles.^[v]

A pair of classic blackness leather Griggs' Dr. Martens boots, with distinctive yellow stitching around the sole

Märtens did not have much success selling his shoes until he met upward with an sometime university friend, Herbert Funck, a Luxembourger, in Munich in 1947. Funck was intrigued by the new shoe design, and the two went into business that year in Seeshaupt, Frg, using discarded rubber shaped by moulds.^[6] The comfortable soles were a big hitting with housewives, with 80% of sales in the outset decade to women over the age of 40.^[7]

United kingdom of great britain and northern ireland [edit]

Sales had grown and so much by 1952 that they opened a manufactory in Munich. In 1959, the company had grown large plenty that Märtens and Funck looked at marketing the footwear internationally. Almost immediately, British shoe manufacturer R. Griggs Grouping bought patent rights to manufacture the shoes in the Uk.^[8] Griggs anglicised the name to "Dr. Martens", slightly re-shaped the heel to brand them fit better, added the trademark xanthous stitching, and trademarked the soles as AirWair.^[9]

Cherry Red and Blackness 14-pigsty Dr. Martens boots

The first Dr. Martens boots in the UK, with an 8-eyelet cherry-red cherry-red-coloured smooth leather design known equally style 1460 and nonetheless in production today, although in many variations, were introduced on 1 Apr 1960. The 3-eyelet shoe arrived exactly i yr later with the style number 1461 (one/iv/61). Dr. Martens boots were made in their Cobbs Lane factory in Wollaston, Northamptonshire, where they continued to be made, in addition to product elsewhere, until at least 2018.^{[7] [10]} In addition, a number of shoe manufacturers in the Northamptonshire area and farther afield produced the boots under licence, as long as they passed quality standards. The boots were popular among workers such equally postmen, police officers and factory workers. By the later on 1960s, skinheads started to wear them, "Docs" or "DMs" being the usual naming, and by the late 1970s, they were pop amidst scooter riders, punks, some new moving ridge musicians, and members of other youth subcultures.^[11] The shoes' popularity among politically right-fly skinheads led to the brand gaining an association with violence.^[11] Alexei Sayle sang the song "Dr. Martens' Boots" in a 1982 episode of the British Television comedy The Young Ones.^[12]

In 1989 Accent Group became the first manufacturer of Dr. Martens exterior the UK, obtaining the rights to make them in Dunedin, New Zealand, which they did for several years.^[xiii] The boots and shoes became popular in the 1990s as grunge fashion arose. In tardily November 1994, a six-storey Dr. Martens department store was opened in Covent Garden in London which also sold food, belts, and watches. At this time the R. Griggs company employed 2,700 people, expected to earn annual revenue of £170 million, and could produce upwards to ten 1000000 pairs of shoes per year.^{[14] [15]}

Dr. Martens sponsored Rushden & Diamonds F.C. from 1998 to 2005. Diamonds approached owner and local man of affairs Max Griggs to asking sponsorship from his company. A new main stand up was built at Nene Park in 2001, named the Airwair Stand. Dr. Martens were also the principal sponsors of Premier League club, Westward Ham United F.C., renaming the upgraded w stand 'The Dr Martens Stand up'.^[sixteen]

In 1999 Dr. Martens fought lawsuits in US courts. The brand filed a number of lawsuits in 2016 based primarily on trademark police.^[17]

Expansion [edit]

In the 2000s, Dr. Martens were sold exclusively under the AirWair proper noun in dozens of dissimilar styles, including conventional black shoes, sandals and steel-toed boots. AirWair International Ltd revenue fell from Us$412 1000000 in 1999 to $127 million in 2006.^[18] In 2003 the Dr. Martens company came close to bankruptcy.^[xix] On 1 April that yr, under pressure from declining sales, the company ceased making shoes in the United kingdom of great britain and northern ireland,^[20] and moved all production to Prc and Thailand. Five factories and ii shops were closed in the United kingdom of great britain and northern ireland, and more 1,000 of the firm'south employees lost their jobs.^[21] Following the closures, the R. Griggs company employed only 20 people in the UK, all in the business firm'due south head role.^[22] Five million pairs of Dr. Martens were sold during 2003, half the 1990s level of sales.^[23]

A Dr. Martens retail shop in Hong Kong (2012)

In 2004 a new range of Dr. Martens was launched in an attempt to entreatment to a wider market, especially young people. The shoes and boots were intended to be more comfortable, and easier to interruption in, and included some new design elements.^[23] Dr. Martens also began producing footwear again at the Cobbs Lane Factory in Wollaston, England in 2004 equally part of the "Vintage" line, which the company advertises as being made to the original specifications.^[24] Sales of these shoes are low in comparing to those fabricated in Asia, however; in 2010, the factory was producing about 50 pairs per day.^[7] In 2005, under turnaround CEO David Suddens the R. Griggs visitor was given an award by the "Found for Turnaround" for implementing a successful restructure.^[xix]

In 2006, Griggs' 1460 Dr. Martens AirWair boot was named in the listing of British design icons which included Concorde, Mini, Jaguar Due east-Type, Aston Martin DB5, Supermarine Spitfire, Tube map, Www and the AEC Routemaster passenger vehicle.^[9]

Worldwide sales of Dr. Martens shoes grew strongly in the early 2010s, and in 2012 it was the eighth-fastest-growing British visitor.^[25] Over 100 million pairs of Dr. Martens shoes were sold from 1960 to 2010, and in 2010 the company offered 250 unlike models of footwear.^[vii] The R. Griggs visitor opened fourteen new Dr. Martens retail stores in the United Kingdom, Usa and Hong Kong betwixt 2009 and 2011,^[26] and also launched a line of vesture during 2011.^[27]

The private equity company Permira caused R. Griggs Group Limited, the owner of the Dr. Martens brand, for £300 million in October 2013.^[28] For a fourth dimension Dr. Martens footwear was sold under a "for life" scheme, under which it would repair or replace worn-out DM shoes forever for a cost somewhat more than than twice the normal price for a pair. This offering was available in 2016, just was withdrawn for new sales from May 2018.^[29] Afterwards Permira purchased Dr. Martens, Steve Murray, erstwhile make president of Vans was hired^[30] as CEO. Murray went on to hire Leslie Lane away from DaKine^[31] to serve as President of the Americas, onetime colleague Dan Le Vesconte of Vans as President of EMEA,^[32] Darren Campbell of Asics as Caput of Production,^[33] and Kyle Duford from Nau.^[34]

In 2018 ten meg pairs of Dr. Martens shoes were produced, simply one percent in the U.k..^[x] Annual revenue in 2019 was £454 million, half dozen times more than in 2013. The most popular model remained the 1460 boots.^[35] In 2019 Dr. Martens announced plans to double the production of shoes and boots in the UK, to 165,000 pairs annually in 2020.^[36] Dr Martens' pattern studio is in Camden Town, London.^[35]

In 2019 The Guardian reported concerns that the quality of Dr. Martens shoes had declined since either production was moved to Asia or Permira acquired the make. Many of the newspaper's readers reported that recently produced Dr. Martens products did not last as long every bit older product. The visitor responded that there had been no alter in the materials used or product processes since manufacturing was moved to Asia, and only 0.five% of its footwear was defective.^{[37] [29]}

Dr. Martens was listed on the London Stock Substitution at a value of £3.7bn in January 2021.^[38]

Gallery [edit]

• 

  Distinctive yellow stitching on Dr. Martens shoe.

• 

  Inside of pre-2003 Dr. Martens made in England.

• 

  Within of mail-2003 Dr. Martens fabricated in Thailand.

• 

  Sole of pre-2003 Dr. Martens made in England

• 

  Sole of post-2003 Dr. Martens made in Thailand.

• 

  Dr. Martens logo stamped on the outer side of a kick.

• 

  Floral-patterned Dr. Martens boots

• 

  ruddy red colour Dr. Martens 1461 shoes

See likewise [edit]

• Solovair - a footwear brand, not fabricated past Dr. Martens, fabricated in the original manufacturing plant in Wollaston
• Totectors - safety footwear brand based in Corby

References [edit]

1. ^ ^{a b c} "Annual Report 2021" (PDF). Dr Martens. Retrieved xvi Feb 2022.
2. ^ England and Wales Loftier Court (Chancery Segmentation) Decisions. "R. Griggs Group Ltd five. Evans [2003] EWHC 2914 (Ch)". British and Irish Legal Data Institute. p. 1. Retrieved iv March 2020.
3. ^ "How Doc Martens became mainstream fashion". Tatler. Retrieved 25 August 2021.
4. ^ Martin Roach: Dr. Martens The Story of an icon, 2003
5. ^ "Nigh Dr, Martens". dmusastore.com . Retrieved 8 October 2010.
6. ^ "Happy 60th Birthday, Dr. Martens". The New European. 16 April 2020. Retrieved 28 Feb 2021.
7. ^ ^{a b c d} Mazein, Elodie (two April 2010). "Dr Martens 50 years old and still an icon to boot". The Sydney Morning Herald . Retrieved 23 August 2012.
8. ^ "R. Griggs Group Ltd". hoovers.com. Archived from the original on 31 July 2010. Retrieved 8 Oct 2010.
9. ^ ^{a b} "Long list unveiled for national vote on public'due south favourite example of Dandy British Blueprint". BBC. 18 November 2016.
10. ^ ^{a b} Romeo, Claudia (5 June 2018). "Inside Dr. Martens' merely UK mill where its iconic Made In England range has been manufactured since 1960". Concern Insider . Retrieved xiii June 2018.
11. ^ ^{a b} Manzoor, Sarfraz (31 Oct 2010). "Dr Martens at 50: these boots were made for… everyone". The Observer . Retrieved 25 July 2012.
12. ^ "The Young Ones: Dr Marten Boots". BBC. 24 May 2010. Retrieved 17 August 2020.
13. ^ "Our Brands > Dr. Martens". accentgr.com.au. Accent Group Limited. Retrieved 15 December 2019.
14. ^ Ipsen, Erik (17 November 1994). "Md Martens to Stomp Into London". The New York Times . Retrieved 22 Baronial 2012.
15. ^ Menkes, Suzy (29 Nov 1994). "London Launch For Hip Shoes: Flagship For Md Martens". The New York Times . Retrieved 22 August 2012.
16. ^ "2001 Dr Martens Stand up". They Fly So High. Retrieved 28 February 2021.
17. ^ "Later Getting the High Fashion Treatment, Dr. Martens Amps upward Litigation". The Style Law. 25 February 2016. Archived from the original on 15 September 2017.
18. ^ Newman, Andrew Adam (3 Dec 2007). "An Antifashion Classic Returns". The New York Times . Retrieved 25 July 2012.
19. ^ ^{a b} Muston, Samuel (3 November 2010). "The Timeline: 50 Years of Dr Martens". The Independent . Retrieved 21 August 2012.
20. ^ "Dr Martens factories close". BBC News. 23 March 2003. Retrieved 8 October 2010.
21. ^ Pyke, Nicholas (26 October 2002). "Dr Martens is on its uppers". The Guardian . Retrieved 25 July 2012.
22. ^ "Anger as Dr Martens closure looms". BBC News. 12 December 2002. Retrieved 26 August 2012.
23. ^ ^{a b} Browne, David (7 November 2004). "Footwear Darwinism: Doc Martens Evolve". The New York Times . Retrieved 22 December 2014.
24. ^ "Increased need for vintage Dr Martens fuels expansion". BBC News. 29 July 2011. Retrieved 25 July 2012.
25. ^ Cochrane, Lauren (19 July 2012). "Dr Martens enjoy improvement with all-time-selling flavour ever". The Guardian . Retrieved 22 Baronial 2012.
26. ^ "No bovver as Docs make quick profit". Northamptonshire Telegraph. 13 Apr 2012. Archived from the original on 21 Apr 2013. Retrieved 22 August 2012.
27. ^ "Dr. Martens launches clothing line". The Independent. 19 April 2011. Archived from the original on 25 September 2015. Retrieved 21 Baronial 2012.
28. ^ "Dr Martens owner is bought past Permira", BBC News, London, 24 October 2013. Retrieved on 7 February 2014.
29. ^ ^{a b} Miles Brignall (nineteen August 2020). "Dr Martens' 'for life' pledge has left me worn out". The Guardian. Article likewise with many readers' comments on the fall in quality of Dr. Martens footwear
30. ^ "Steve Murray named CEO of Dr. Martens". eatshopsurf.com. Swallow Shop Surf.
31. ^ Lipton, Brian. "Dr. Martens appoints Leslie Lane as President of US and Americas". mr-mag.com. Mr. Magazine.
32. ^ Guyot, Olivier. "Dr. Martens Replaces 2 Major Leadership Roles". fashionnetwork.com. Fashion Network. Retrieved 23 January 2022.
33. ^ "Darren Campbell Profile". Bloomberg . Retrieved 23 January 2022.
34. ^ "Dr. Martens cleans up the distribution, pushes retail". shoeintelligence.com. Shoe Intelligence. Retrieved 23 January 2022.
35. ^ ^{a b} Forest, Zoe (17 August 2019). "Oh so pretty … political upheaval credited for Dr Martens sales boost". The Guardian . Retrieved 26 Dec 2019.
36. ^ "Dr Martens invests £2m in Northampton site". BBC News. 27 Feb 2019. Retrieved 14 March 2019.
37. ^ Collinson, Patrick; Smithers, Rebecca (30 Nov 2019). "Dr Martens: are things going wrong with the Uk's beloved brand?". The Guardian.
38. ^ Sweney, Mark (29 January 2021). "Dr Martens will brand stock market debut at value of £3.7bn". The Guardian.

External links [edit]

• Official Dr. Martens website

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